Saturday Apr 27th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

SentinelOne enhances cloud security with Snyk

Category: Oct–Dec 2023 - Omnichannel Marketing
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a
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Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

Category: Oct–Dec 2023 - Omnichannel Marketing
LiveRamp and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem.
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Yahoo integrated approach for advertising in a cookieless world

Category: Oct–Dec 2023 - Omnichannel Marketing
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
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Previous month's highlights

Appier integrates GenAI into its products to optimize key marketing applications for businesses

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.

SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.

New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.

Annual report reveals continued surge in sophisticated bot attacks

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

HUMAN Security, Inc., a cybersecurity company that protects organizations by disrupting digital fraud and abuse, just announced the release of its 2023 Enterprise Bot Fraud Benchmark Report. The annual report provides insights into automated attack trends across enterprise use cases, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping and web scraping.

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